Affinity Engine

Capturing Collective Wisdom
Based on the silently observed visitor actions, we are able to identify and leverage the virtual communities of like-minded visitors on your site. The virtual community includes every visitor on your site and each visitor is completely anonymous. The Affinity Engine identifies emerging patterns among the visitors of your site thereby capturing the collective wisdom of the crowd.

Context Matters
Social science tells us that every person plays multiple roles and the context of our current role drives needs or buying decisions.

The Affinity Engine not only interprets and aggregates the behavioral observations but also understands the context of the behavior.

We combine context with behavior to dynamically recognize the visitor's intent and guide them to the right content, product, or information at every page of the site.